Save time and insist on a virtual property viewing
Category News
The news section on your real estate website allows you to make the most of your content marketing efforts. Adding unique, relevant content on a regular basis will do wonders for SEO, establish you as a property and area specialist, and slowly but surely persuade your website visitors to convert into high quality leads.
Some considerations:
- Ensure that your content is relevant to your target audience
- Be sure to include some real estate specific keywords
- Keep it balanced by adding advice articles, area specific articles and real estate industry news
- Keep it unique
Constantly coming up with ideas for articles is not an easy task. Here are a few resources for unique real estate content:
- Convert your mailbox into content. Rehash your replies to frequently asked questions from clients.
- Ask your audience. You are writing for them, so why not rope them in and ask for their input via social media, email or a blog post?
- Consider guest posting. Ask industry professionals (or even agents in your branch) to write great content for your website.
- Provide practical advice. Take a simplified approach to real estate and explain to your clients exactly what the buying / selling / renting / letting process entails.
- Think ahead. Instead of writing a comprehensive piece on a specific topic, consider breaking it up into various articles.
- Are you on Facebook? Follow pages that post about topics that are relevant to your audience. All you need is a bit of inspiration.
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